With an estimated total population of 12.3 million people, Rwanda is a relatively young country.  50 percent of the Rwandan population is under 20 years old, with the median age standing at 22.7 years old. Rwandans share cultural values notably unity, patriotism, social cohesion, resilience, hard work among others, with Kinyarwanda being the common language, spoken in all parts the country. Other official languages are English, French and Kiswahili. The country's rich culture has become as a source of inspiration to craft some unconventional, home grown solutions to address the challenges and the consequences of the 1994 Genocide against the Tutsi. These include among others, Umuganda (Community work), Imihigo (Performance contracts), Gacaca [traditional courts). Umuganura or harvest day remains the country's largest festivity where Rwandans from all corners of the country meet to celebrate achievements in different sectors and recommit to doubling effort to achieve more. 

Rwanda is a country situated in Central Africa, bordered to the North by Uganda, to the East by Tanzania, to the South by Burundi and to the West by the Democratic Republic of Congo. Rwanda’s total area is Km2 26,338, with a population density estimated to be 445 people per km².Rwanda is a landlocked country situated in central Africa. Also known as ’The Land of a Thousand Hills’, Rwanda has five volcanoes, 23 lakes and numerous rivers, some forming the source of the River Nile. The country lies 75 miles south of the equator in the Tropic of Capricorn, 880 miles ’as the crow flies’ west of the Indian Ocean and 1,250 miles east of the Atlantic Ocean - literally in the heart of Africa. The Altitude ranges from 1000m to 4500m above the sea level.

The country's rich culture has become as a source of inspiration to craft some unconventional, home grown solutions to address the challenges and the consequences of the 1994 Genocide against the Tutsi. These include among others, Umuganda (Community work), Imihigo (Performance contracts), Gacaca [traditional] courts, Abunzi. Umuganura or harvest day remains the country's largest festivity where Rwandans from all corners of the country meet to celebrate achievements in different sectors and recommit to doubling effort to achieve more. Music and dance make an integral part of Rwandan ceremonies, with Umushayayo and Intore dances having won the hearts of cultural performance lovers.Rwandan artcrafts display high level of skills and creativity in the country of thousand hills, with Agaseke or handwoven basket having won international acclaim. Imigongo pattern and Rwanda's growing fashion industry have also become iconic of the Made in Rwanda brand.